Director of Digital Marketing Analytics

About the Role

Las Vegas, Nevada The SHOW comes alive at MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests. THE JOB: The Director of Digital Marketing Analytics will act as an analytics leader & expert, driving insights and recommendations through the analysis of digital marketing data across media, email, web, and app channels. This role focuses on channel trends, attribution modeling, media performance, email performance, digital campaign effectiveness, A/B testing, digital customer engagement, booking behaviors, and more. The position includes leading a team of analysts responsible for evaluating media, email, web/app, and merchandising packages across digital platforms, and delivering actionable insights and recommendations to business partners. This individual will support a top-tier Digital Marketing & Customer Analytics team. As part of our team, you'll collaborate with professionals across our portfolio of casino resorts in North America, as well as corporate executives, to implement digital analytics initiatives that drive business success. THE DAY-TO-DAY: Oversee the analysis of digital marketing data across media, email, web, and app channels, focusing on performance metrics, customer engagement trends, and user behavior. Develop and implement an end-to-end analytics roadmap that supports the business's digital marketing strategy. Develop and present strategic insights and recommendations based on data analysis to optimize digital marketing campaigns, improve customer experiences, and drive conversions. Monitor and evaluate channel trends, attribution models, and the effectiveness of digital campaigns. Provide recommendations for continuous improvement and lead A/B testing in