Seneca Gaming Corporation
The Advertising Traffic Administrator acts as a key liaison between internal departments and the advertising agency to ensure the timeliness and delivery of multiple creative projects for the Seneca Gaming Corporation. This self-motivating position requires incumbents to research, coordinate, schedule and follow-up with various parties in order to successfully determine and meet project deadlines while ensuring that brand and quality standards are met. The Traffic Administrator is also responsible for compiling project dockets and involves supporting the monthly billing process to track expenses. All duties are to be performed within the guidelines of the Seneca Gaming Corporation’s policies and procedures, Internal Control Standards and objectives. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES: 1. Responsible for opening new jobs with the advertising agency and internal design team, including writing creative briefs, supplying vendor information and referencing prior creative projects when applicable. 2. Communicate with all property departments and internal clients as needed for all marketing/advertising needs. 3. Create and manage a traffic report outlining all projects that have been requested and report to the Advertising Manager on a daily basis to provide an update on all job status. 4. Ensure all ads and creative collateral is approved by all necessary departments/individuals, including Executive Director of Advertising, in accordance with Seneca Gaming guidelines prior to releasing them for publication/airing/display. 5. Create and manage project request forms, approval forms, job jackets, and project timelines for all advertising projects assigned. 6. Attend marketing and internal client meetings for all properties to report on work status and obtain input for future projects. 7. Work closely with purchasing department to ensure a seamless process in the selection process of vendors and for reviewing print production proofs and meeting production timelines. 8.
Note: NY has commercial casinos, tribal casinos, and racinos. Commercial casino employees go through the NYSGC. NYC-area casino licenses are in the licensing pipeline as of 2025.
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This position requires a NY gaming license. CasinoComp provides step-by-step license guidance for all markets.